Looking to take part in football for the first time? Keen to get back into the game after a spell on the sidelines? Seeking more game time elsewhere? Grassroots players and teams are being paired together after being introduced via the online #SquadBooster service.
Launched back in 2010, the Essex County FA’s #SquadBooster portal appeals to both players and clubs. New players are visiting #SquadBooster to browse live classified adverts and match themselves up with a team, while clubs are also attracting new faces by submitting an advert which is widely shared online and on social media.
Players now use #SquadBooster to find football, and the service is pivotal to achieving one of the County FA’s key goals - simply to get more people, of all abilities, playing the grassroots game. Users of the service are from all levels of adult male, adult female, boys’ and girls’ football. #SquadBooster also incorporates Futsal, Soccability and Walking Football.
It takes just three minutes for a club to complete the online form, which has been used over 2,000 times, with a 100% completion rate. These adverts are then published on the website and are split into four local regions to make it easier for players to find a club close to them.
In addition, adverts are hugely backed by social media activity, especially on Twitter, where individual tweets are shared using the highly-active #SquadBooster hashtag. This is used every day by a growing number of users, generating millions of interactions every year.
Essex County FA Marketing & Communications Officer, Chris Evans, is proud of the growth of the service since it’s introduction, explaining: “#SquadBooster is a true success story - it’s considerably more popular than we could have imagined when it was launched a decade ago.”
“But we’re still gathering ongoing user feedback to ensure it continues to be fully-optimised. We have ambitious plans for #SquadBooster, which has a huge part to play in our organisation achieving the strategic participation targets we set ourselves in the future.”
If you’re a player looking to join a club, or a team seeking new players, visit our Squad Booster portal to browse the latest live classified adverts or submit one for your own team. Opportunities are also shared via @EssexCountyFA using the #SquadBooster hashtag on Twitter, and a weekly digest of new adverts can be found by searching for ‘EssexFootball’ on Facebook.