League Social Media Workshop

Outcomes From New League Social Media Workshop

County FA Online Guidance for Ten Essex Competitions

Competition officers from across the county learned more about how to get the best out of platforms such as Twitter and Facebook at the Essex County FA’s first ever free League Social Media Workshop on Wednesday 19th June in Chelmsford.

13 committee members from ten different leagues, who were intrigued about starting from scratch or enhancing existing accounts, attended The County Office to participate in presentations and discussions. The workshop was led by the County FA’s Press & Publicity Officer, Chris Evans, with opportunities for networking throughout. Content included:

Reviewing Leagues: Essex Grassroots' Social Media Landscape
The Defensive Wall: Opening Minds About Social
Case Studies: Sharing Best Practice
Tap-Ins: Scoring the Easy Goals
Setting Targets: Retention vs Recruitment
Formations: Content Which Gets Results
Portrait and Landscape: Growth of Images and Video
Managing the Budget: Free Courses and Resources
Picking the Team: Who's Going to Do All This?

Evans, who was delighted with the debut workshop, said: “Social media, when used properly, can be so beneficial, so it was important to share best practice and advice. It was a really productive and interactive evening, embracing a mix of different football types. We had experience in the room of male and female football, 11v11 and small-sided, adult and youth.”

“Some had a lot of social media grounding, many had none at all, and there were others who were somewhere in the middle. The feedback I’ve received has been very positive, with some attendees discovering new software to make their lives more efficient, while others have tried new forms of interesting and shareable content. I’m also aware of a brand new account!”

Blackwater & Dengie Youth League officer, Luke Evans, explained how beneficial the workshop was to him: “I learned how to identify the right messages to send out to our audience and I now feel more inspired to build our league’s social media presence. We’d like to get key information out to new and existing member clubs and engage people with current activities.”

To find out more about the benefits of social media in grassroots football, E-Mail chris.evans@essexfa.com. Information is also shared on Twitter by @EssexCountyFA and by searching for ‘EssexFootball’ on Facebook.

The following leagues took part in the training…

Blackwater & Dengie Youth League
Brentwood Community Football Alliance Youth League
Chelmsford Youth League
Essex & Suffolk Border League
Essex County Women's League
Greene King Essex Veterans League
Pope & Smith Chelmsford Sunday League
ProKit UK Essex Olympian League
South-East Essex Primary League
Southend Sunday League

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